Swiss dating customs
Swiss dating customs - columbusdating com
The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands.
Wilsdorf and Davis' main commercial activity at the time involved importing Hermann Aegler's Swiss movements to England and placing them in high-quality watch cases made by Dennison and others.
These early wristwatches were sold to jewellers, who then put their own names on the dial.
The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland.
The company name "Rolex" was registered on 15 November 1915.
The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P.
Hess and James Dowling says that the name was just made up.
He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound.
It is easily pronounceable in many languages and, as all its upper-case letters have the same size, can be written symmetrically.
It was also short enough to fit on the face of a watch.
Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation, a private trust, in which he left all of his Rolex shares, making sure that some of the company's income would go to charity.
Wilsdorf died in 1960; since then, the trust has owned and run the company.